|
| |
TAG: "As always, the corporate labels have no skills for
"Well,
Well, Well...Lookee Here!"
(Teens finally yell, "Enough is enough!")
By Kenny Love
 It
could be considered both a paradox and oxymoron, if one was to look
closely but, if a respectable portion of teen music fans have their
way, we are going to see a number of veteran artist re-issues across
the board in the *very* near future. And, as this sector is
the most prominent one, in terms of commercial music interest, I
will almost bet on it.
This is, in part, based on a recent survey conducted by Sam
Goody that shows more than a few teens are now tuning out Britney
and boy bands and, otherwise, opting for Boston, Boy George and
Beatles.
However, we should have seen this coming when the sampling
rappers of the '90's were, instead, opting for former 70's and 80's
R&B and Jazz superstars' soundtracks on which to stack their
lyrical prose, and superstars who were, by then, considered all but
obscure and passé. Even today, there has been very little
marriage of RAP and NuSoul singers comparatively.
Overall, much of this reversion can be attributed to the
burn-out factor of fans as a result of the over saturation of
today's studio-made artists by major labels that is akin to Chinese
water torture. In fact, in certain circles, Chinese water
torture is preferable. At least, with it, you only get a drop
at a time.
But, as always, the corporate labels have no skills for
innovation...only renovation, in the sense that, virtually, all of
their actions subscribe to reaction, instead of transaction.
Hence, as a result, even the few artists who are being signed
to major labels, are now dealing with extremely short-term contracts
because of the fear majors have of the fast ever changing tastes of
music fans.
And if, indeed, there is significant interest and demand
drummed up for these veteran artists from the teen sector, just
think of the nightmare this will create for major labels that have
spent the last few years developing reputations for crapping on
their artist rosters.
I, for one, am extremely pleased to see this predictability
of the corporate sector of the industry fall like dominoes, for it
now forces the all assuming corporate sector to finally sit up and
take notice that music fans are going to have their say about what
they truly want to experience... innovation.
In fact, don't look now but, as part of the oncoming domino
effect, we could also start to see a gradual shift in, and return of
commercial radio formatting and programming, to one of diversity, as
opposed to the 25+ years of format dedication.
Unrealistic?
Not at all if, in fact, baby boomers, their children and
grandchildren are beginning to share the same musical interests, due
to the inane quality that continues to purvey and chase the general
listening and music buying populations.
Oh, yeah! For all those actors who are now becoming
peeved with seeing musical artists make smooth transitions into the
film world and enjoy dual careers, and are now doing the vice versa
thing, take note that these same teen fans are advising most of you
to shake it off and let it be.
After all, such successful actors as William Shatner, Don
Johnson, Leonard Nimoy and a number of other wellknown screen
personalities have failed miserably to do so, with only a handful of
actors being able to successfullymove from one arena to the other.
In further support, and for more details, please follow up
with the below MI2N article.
Editor's Note:
Kenny Love is extensively involved in both the Music and Writing
industries. Receive more details with requests to aboutkennylove@getresponse.com
and
klmubiz@getresponse.com.
|
|
