NEW UCLA EXTENSION CLASS 
TAUGHT BY VETERAN MAJOR LABEL ARTIST/BERKLEE GRAD 
HELPS PAVE THE WAY FOR FLEDGLING INDIES

The Musician's Crash Course: A Practical Approach to Understanding and Succeeding in the Music Business
April 7-June 2, 9 mtgs.

Contact: UCLA Extension
310 825-9971 or
www.uclaextension.edu 

Bobby Borg
www.bobbyborg.com 


FOR IMMEDIATE RELEASE:

BEVERLY HILLS, CALIFORNIA. March 18, 2004. True in today's music industry more so than ever, if you want music to be your livelihood, you must treat it as a serious business. This course provides a solid foundation in the business of music. Key topics include comprehensive coverage of each of the four most significant types of business relationships, the five key people every musician needs on their team to succeed, and the four major sources of music revenue, as well as practical and proactive strategies for pursuing a successful career in the music business. Informative panel discussions with top industry professionals in all facets of the music industry offer a practical perspective beneficial to musicians, songwriters, publicists, personal managers--and anyone else interested in making a successful career. Class members are encouraged to present their songs and demo packages for in class evaluation and discussion by panel lecturers including A&R representatives, music publishers, attorneys, music supervisors, and personal managers. 

An assorted list of panelists include (subject to availability): 

Mike Abdelnour, A&R, RCA Music Group
Jason Feinberg, New Media Manager, Favored Nations
Matt Forger, Producer / DIY Consultant
Dave Darling, Producer / Composer
Shawna R. Hilleary, Esq / Artist Law Group
John Braheny, Author / Songwriting Consultant 
Ritch Esra, Music Business Registry 
Derek Sivers, CD Baby
Marrsha Sill, Opus 1 
Doug Minick, Taxi
Michael Eames, Pen Music Group
Peter Torres. A&R Elekta Records
Jon Levin, Attorney At Law
Lee M. Weinberg, Initiative Legal Group LLP
Marty O'toole, Attorney
Jeff Hinkle, Business management, Gudvi, Sussman &Oppenheim 
Dick Gabriel, American Federation of Musicians
Sindee Levin, Esq
Mark Sterling, Sterling Artist Management
Bernie Gilhuly, Affinity Business Management Group, Inc.
Andre Campbell, ConcertWorks Booking 
Dave Steel, Global Tour Management
Lisa Pardini, Archer Media
Geza X, artist/producer (The Dead Kennedies, Black Flag)
Mike Ross, engineer/producer (Christina Aguilera, Lisa Loeb)
Joe Chiccarelli, (Beck, U2, Counting Crows)
Guy Marshall, writer/producer/teacher (Pat Benatar, Baywatch) 
JON HARTMAN, Agent, Personal Manager, Producer, Entrepreneur
Scott Perry, Music Business Consultant/Marketing Expert
Diane Sward Rapaport, Educator Pioneer, Author, Consultant
Sam Plotkin, Manager Digital Artist Relations iFanz 
Bryan Farrish, Independent Radio Promotions
Jonathan Rosner, Bicycle Music Company
Kyle Stages, Bug Music 
James Leach, SESAC 
Brian Rawlings, Disney Music Publishing
Tess Taylor, NARIP
JIMI Y, SONG NET
LESLIE WALLER. LA MUSIC PRODUCTIONS
JENNA LEIGH, CIRCLE OF SONGS
Mike Inez (Bassist, Alice In Chains), 
Carmine Rojas, (Musical Director, Rod Stewart/David Bowie). 
And many more……….

Prerequisite: Read Chapter One The Musician’s Handbook
Required Reading: “The Musician's Handbook” by Bobby Borg, edited by Billboard Books. Elective course in the Certificate Programs in The Music Business, Recording Engineering, Songwriting, and Film Scoring. 

Reg# Q3431B 
UCLA: Dodd Hall, Room 121
Wednesday,7-10pm
Call: 310 825-9971
www.uclaextension.edu   

Bobby Borg, a graduate of the Berklee College of Music, has over 25 years of experience as a major label, independent, and DIY artist in the music business. He has performed extensively throughout the United States, Europe, and Japan with a variety of artists, including the multi-platinum group Warrant, Beggars & Thieves, and his own band, Left for Dead. He is the author of the best selling book “The Musician's Handbook, A practical Guide To Understanding The Music Business” (Billboard Books), a key note speaker and panelist at music business conventions all over the country, and a regular contributor to Music Connection magazine, Singer and a host of on-line sites. Mr. Borg is also a consultant for the independent A&R company Taxi, an artist and label consultant to Revo Records, and a professor of music business at Musician’s Institute in Hollywood. A highly endorsed performer, he continues to teach drums and play sessions.